Excessive Level, the fermented non-alcoholic aperitif and digestif model, has modified its identify to Wavelength and unveiled a brand new brand.
The brand new identify displays the model’s connection to the coast of Cornwall, England, the place its spirits are fermented, infused and blended.
Wavelength’s founder, Eddie Lofthouse, mentioned: “Having Wavelength as our identify helps to share our love for Cornwall and its easy pleasures that make life higher. Wavelength is the true spirit of Cornwall – a spot meaning lots to the crew, and the place most of us stay. The identify change higher displays who we’re and we stay up for persevering with to make our mark in an thrilling class.”
The model refresh marks the subsequent stage within the enlargement of Wavelength, which in March introduced the appointment of Cask Liquid Advertising and marketing as its gross sales distributor for all UK on- and off-trade gross sales, and revealed a brand new crew employed to steer the model’s improvement.
Created utilizing pure substances, Wavelength’s drinks have been born after Lofthouse launched Harbour Brewing Co in 2012, as he utilised his brewing experience for different liquids, together with a tough kombucha.
Trying into the science of fermentation, Lofthouse and the Wavelength crew finally turned it into non-alcoholic spirits, together with its Ruby Aperitif and Amber Digestif, with the lately redesigned labels reflecting Wavelenght’s roots and contemporary strategy to the non-alc class.
