With new nationwide and worldwide laws on the horizon in 2023, WMC analysis highlights customers’ perceptions of substances and dietary data on wine and aggressive merchandise
February third – Napa Valley, California — The Wine Market Council (https://winemarketcouncil.com) declares its newest analysis on client perceptions and understandings of ingredient and diet labeling on wine. With new nationwide and worldwide laws on the horizon, and polarizing opinions from varied sectors staking out positions, this analysis reveals how wine customers really feel about substances and dietary data on wine and aggressive merchandise.
“Whereas many opinions exist on the diploma to which dietary and ingredient labeling is sweet or unhealthy for the trade, we consider it is very important perceive the topic by the lens of the patron,” stated Christian Miller, Director of Analysis at Wine Market Council.
This survey was carried out in September and October of 2022 on 500 core (drink wine not less than weekly) and 500 marginal wine customers, distributed carefully by gender and age to the U.S. requirements established by the WMC Benchmark Segmentation Examine in 2021-2022. With Wine Market Council’s newest analysis, it has uncovered the next:
The affect/significance of ingredient lists, and diet labels, is way decrease for beverage alcohol than different meals/drinks; however this distinction is considerably smaller amongst youthful customers.
Of wine customers who haven’t seen an ingredient record on wine, two in 5 suppose wine ought to have an ingredient record. One quarter doesn’t really feel obligatory, and the remaining are detached.
By a big margin, wine customers consider wine has the fewest substances, in comparison with beer and particularly exhausting seltzers or cocktails.
When proven an inventory of substances in two wines, most respondents negatively perceived Sulfur Dioxide. Solely SO2 and Tartaric Acid have extra damaging than constructive responses.
For each diet and ingredient data, between 1/4 and 1/3 of the wine customers who haven’t seen this data on wine packages assume there are totally different labeling necessities for alcoholic drinks. Over ¼ had not seen they have been lacking till the survey. Solely 16% thought the wine was nutritionally worse than different drinks or that producers didn’t need to disclose one thing.
Virtually half of the wine drinkers understand wine as excessive in sugar, second solely to RTDs. In distinction, wine is seen as considerably decrease in carbohydrates and energy (decrease than RTDs or beer) and synthetic substances (decrease than RTDs and Arduous Seltzer). On common, customers suppose a 5 oz. pour of wine is about 145 energy; solutions ranged from 50 to 250, with one quarter estimating a typical serving containing 200 or extra (a lot greater than most desk wines).
The value of the wine didn’t affect most customers’ ideas on the variety of substances, i.e., they didn’t affiliate extra or fewer substances with decrease or higher-priced wines.
In December 2022, Wine Market Council’s Director of Analysis, Christian Miller, reported on the latest examine’s outcomes alongside Justin McGuirk, Senior Counsel for the Wine Institute, who defined the place the wine trade is within the legislative course of. Jeannie Bremer, Vice President of Compliance and Public Coverage for The Wine Group, additionally defined what this implies for particular person wineries.
For anybody concerned with assembly members of the Wine Market Council, the group will likely be presenting on the 2023 Unified Wine Symposium in Sacramento, California, on January twenty sixth, Wine Trade Community-Daring Predictions digital occasion on February eighth, Girls for WineSense “Join Symposium” at St. Helena’s historic Charles Krug Vineyard on February ninth, Washington Wine Growers Market in Kennewick, Washington, on February ninth, and Oregon Wine Symposium Market in Portland, Oregon, on February fifteenth.
About Wine Market Council Analysis
The Wine Market Council conducts analysis on the attitudes and behaviors of U.S. wine customers, measuring and exploring trade tendencies from the patron perspective. It additionally gives nationwide wine consumption benchmarks for varied segments of the inhabitants.
About The Wine Market Council
The Wine Market Council was established in 1994 as a non-profit (501c6) commerce affiliation whose mission is to offer our members with forward-looking market analysis on the ever-changing U.S. wine client’s shopping for habits, attitudes, and motivations. Members cowl a variety of the trade and associates, starting from growers and wineries by the distribution system to retailers, restaurateurs, and organizations affiliated with winemaking. Extra data may be discovered at WineMarketCouncil.com.
