Espolòn® Tequila introduced immediately that the model would be the official tequila companion of one in every of this 12 months’s most anticipated movies, Scream VI, by means of an unique collaboration with Paramount Photos and Spyglass Media Group.
The sixth installment within the Scream collection follows the surviving solid members from final 12 months’s movie as they depart behind Woodsboro and the Ghostface killings to start out a contemporary chapter. Witness the horror in theatres on March tenth and see why Espolòn is the tequila so easy, you’ll scream.
To rejoice the discharge of the movie, Espolòn Tequila, Paramount Photos and Spyglass are becoming a member of forces on a co-branded, on and off-premise nationwide marketing campaign that features product integration inside the film, out-of-home inventive, a social media and digital marketing campaign, a nationwide shopper sweepstakes, and a partnership with Drizly starting immediately and working by means of April seventh, 2023. Retail shows that includes the film’s revamped Ghostface killer will probably be put in throughout the U.S., highlighting an Espolòn sweepstakes the place followers can textual content ESPOLONXSCREAM to 24272 for an opportunity to be one in every of 500 winners who will obtain a pair of tickets to see Scream VI in theatres.
Espolòn, Paramount Photos and Spyglass are additionally partnering with quite a few collaborating film theatre chains throughout the U.S. to deliver a full shopper expertise by means of a menu of unique Scream x Espolòn cocktails just like the Thirsty Thriller, a refreshing grapefruit Paloma with Espolòn Blanco, citrus, and rimmed with Black Himalayan salt, and The Final Name, Espolòn’s tackle the extensively in style Espresso Martini crafted with Espolòn Reposado, Frangelico® hazelnut liqueur and chilly brew focus topped with Ghostface foam artwork and cocoa powder. Followers at residence may also combine up the official cocktail of Scream VI, Espolòn’s Empire Screamer, in preparation for the movie to hit theatres. This distinctive cocktail is a scary-good improve to the basic margarita, that includes Espolòn Reposado, Grand Mariner®, lime, agave, and a customized “bleeding fruit” garnish atop.
“Scream has been altering the sport in horror for many years previous and current, fascinating audiences with every film and all the time remaining well timed and related in popular culture. We’re excited to be part of Scream VI in a manner that feels culturally related and proves to the film’s cult following that Espolòn is a must have tequila,” Sean Yelle, Senior Class Advertising and marketing Director, White Spirits at Campari America, stated. “On March tenth, followers will be capable of see why Espolòn is horrifying easy however beginning now, followers can take pleasure in our line of award-winning tequilas and blend up our signature cocktails as they put together to see the movie in theatres.”
“The Scream franchise has all the time taken followers abruptly, which is why we’re so excited to be partnering with Espolòn Tequila, one other like-minded model that delivers the sudden to their loyal fanbase,” stated Michelle Hagen, EVP World Partnerships at Paramount Photos. “By partnering with Espolòn, we’re giving our rabid fanbases a possibility to specific their model love and rejoice a pop cultural second in a enjoyable and sudden manner.”
Scream VI will probably be launched within the
atres nationwide on March tenth, 2023. Go to https://www.youtube.com/watch?v=h74AXqw4Opc to observe the trailer and buy tickets to see the movie.
