A Q&A with Dan Vorlage, Government Director, Metal Keg Affiliation
What’s your perspective on draft immediately?
DV: Draft is world. And we all know all markets across the globe are nonetheless recovering on-premise. For that reason we helped discovered the brand new Metal Keg Affiliation, comprised of the biggest world suppliers in draft beer, to growing the quantity of beer and different draft drinks. We’ve developed a deep appreciation for the way actually particular pubs, bars, breweries and eating places are to this mission and are dedicated to serving to carry that visitors again.
How are metal kegs and casks a part of the answer?
DV: Reusability is having a second. Thousands and thousands of individuals are altering their conduct due to reusability. They now carry reusable metal water bottles as a result of they know they’re eliminating single-use plastic bottles from waste streams and they’re saving cash. We’re highlighting the truth that metal kegs work the identical manner for bar, pub and restaurant operators. By highlighting the sustainability advantages of reusable containers, we’ve got a possibility to inspire shoppers to get pleasure from extra recent beer on commerce slightly than at residence.
What are the Keg Champion Awards?
Dan Vorlage: In celebration of World Refill Day on 16th June, the Metal Keg Affiliation is accepting nominations for our 1st Annual Keg Champion Awards now by way of 9th June recognizing main pubs, bars, eating places and breweries for embracing the exceptional advantages that reusable metal kegs and casks ship.
- Sustainability: Metal kegs save ~4 BILLION single-use containers from waste streams every year
- Effectivity: Metal kegs present among the highest contribution margins within the hospitality trade
- Contemporary: Serving draft helps gives a recent expertise most shoppers can’t get at residence
Anybody can nominate and all nominated corporations will obtain a Keg Champion recognition bundle. We may also choose seven institutions in varied classes as our 2023 UK Keg Champion Award winners, and current every of them with considered one of our iconic inexperienced Keg Champion kegs and donate £1,000 to the charity of their selection.
Inform us concerning the Metal Keg Affiliation.
DV: We’re a nonprofit marketing-focused group, based by the main corporations within the world keg provide chain, on a mission to develop the quantity of beer and different drinks served from metal kegs. We offer assets on our web site to assist bars and eating places faucet into the complete potential of metal kegs.
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