Friday, March 17, 2023
HomeAlcoholPeroni launches lighter lager in UK and Eire - Drinks Worldwide

Peroni launches lighter lager in UK and Eire – Drinks Worldwide

Peroni Nastro Azzurro Stile Capri gives decrease bitterness and a decrease abv (4.2%) than the Asahi-owned model’s flagship lager.

“Peroni Nastro Azzurro Stile Capri represents a big milestone for us and the sector – bringing an thrilling and progressive new beer to the market which is refreshingly mild, matching completely to a number of events,” mentioned Steve Younger, gross sales director at Asahi UK.

“We imagine that by launching an distinctive new possibility on this area, beneath a premium model – we can assist drive improved worth gross sales by attracting a youthful shopper and broadening the enchantment of the class throughout a peak interval for beer gross sales over the hotter months.”

The launch targets the on-trade “sunshine beer phase”, which in response to the model is rising forward of worth, a sign of alternative for a premium providing.

“The arrival of Peroni Nastro Azzurro Stile Capri carries a big alternative to over-deliver within the on-trade,” mentioned Younger.

“That is the place manufacturers are constructed, as the character of on-trade events promotes exploration and discovery from a shopper behaviour perspective. If effectively executed in venues over the spring and summer season, it is going to be an excellent atmosphere for partaking and thrilling customers on this new model.”



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