New Funding Elevate Follows Dry January Success – Greatest Buying and selling Month Ever
Nirvana, the UK’s solely devoted no/low-alcohol brewery, has embarked upon a brand new funding increase, shortly after its most profitable buying and selling month ever.
The brewery, based in 2016, noticed its total Dry January gross sales up 50% YOY, with on-line gross sales rocketing by 260%. The upwards development has continued into this month – by the 7th February, gross sales had already reached the overall for the entire of February 2022.
To construct on this success, the brewery is now looking for to lift £750,000 from non-public buyers – a yr on from its final profitable funding spherical. The cash will allow it to increase its gross sales crew and additional develop export markets. Debt-free, Nirvana’s funding rounds have all the time focused non-public buyers, somewhat than crowdfunding strategies extra generally seen within the sector.
Nirvana’s different successes prior to now few weeks embrace securing main distribution through LWC, the UK’s largest impartial drinks wholesaler, plus Nectar Wholesale, in addition to throughout the Nationwide Belief’s 119 properties.
The brewery can be persevering with with its progressive NPD, launching a duo of recent, canned, beers. ‘Heavenly’ is an orange and thyme bitter, whereas ‘Hell-ish’ is a basic lager brewed with roasted jalapenos. Each had been instructed by Nirvana’s social media followers, are 0.5% ABV and vegan. They complement the brewery’s present vary of seven kinds and can be found in 330ml cans.
Primarily based in East London Nirvana describes itself as ‘British brewing’s best-kept secret’. Run by founder Becky Kean, it has bold plans to capitalise on the no/low class’s continued progress. Concerning the increase, Becky stated:
“We all the time favor to hunt funding from individuals who’ve expertise of enterprise, or brewing, or each. It makes for a steady, balanced, long-term operation that isn’t topic to the vagaries of crowdfunding. It additionally helps maintain issues tight and managed – in contrast to many, we’ve no debt.”
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