After launching as a means for Hennessy to help mixologists and bar workers throughout COVID, Hennessy MyWay is again for 2024, and this 12 months has been launched by International Ambassador and trade veteran Jordan Bushell’s first go to to Australia and New Zealand.
Alongside native ambassador Alex Zanarini and a formidable line-up of Native Legends together with Jason Clarke (NZ), Corby Small (Brisbane), Jack Lin (Melbourne), Shirley Yeung (Perth) and Charlie Lehmann (Sydney), Jordan crossed the nation to speak all issues Hennessy and MyWay 2024 in a set of 5 Masterclasses.
As a part of the Masterclasses, the Australian and New Zealand bar group had been handled to a technical tasting of Very Particular (V.S), Very Superior Previous Pale (V.S.O.P) and Further Previous (X.O) studying how every of those distinctive flavour profiles has captured the world’s creativeness through the years. From the cellars of Cognac to the palaces of England for whom V.S.O.P was created, Hennessy is designed for a worldwide palate; with every expression a unique tackle the Hennessy ethos of Daring.
Individuals additionally received to see and style the Native Legend’s Hennessy MyWay 2024 cocktail entries and study extra about their inventive course of. From Jason Clarke’s complicated but easy highball that includes thrifted glassware and New Zealand honey, to Jack Lin’s showstopping creation introduced on a customized floral stage to Shirley Yeung’s nod to French delicacies and traditional Cognac cocktail lore, there was lots to be impressed by.
As for Jordan’s prime recommendation? Don’t sweat the video high quality, and don’t let it’s your barrier to entry. As he defined; “We all know it may be a whole lot of work to movie your cocktail presentation, however the video high quality just isn’t a part of the standards, so don’t let it get in your means.”
The inspiration didn’t cease there, with Jordan discussing a number of the prime 10 obtainable at myway.hennessy.com. As he defined “The sweetness about Hennessy MyWay is it’s a worldwide cocktail problem, and sustainability means various things in numerous nations relying on what you could have obtainable.”
“In Japan, a contestant used some discarded wooden from a neighborhood furnishings maker in Okinawa to current his cocktail. In France, a contestant focused on sustainable substitutes for espresso. It’s actually one other solution to be inventive while upholding a price that’s near Hennessy’s coronary heart.”
As for Jordan’s prime recommendation? Don’t sweat the video high quality, and don’t let it’s your barrier to entry. As he defined; “We all know it may be a whole lot of work to movie your cocktail presentation, however the video high quality just isn’t a part of the standards, so don’t let it get in your means.”
He continued: “We ask you to movie your entry to get a really feel in your cocktail, not your filming expertise. It’s rather a lot like describing fireworks. It’s rather more efficient to indicate it than describe it.”
By way of the draw to enter, the Prime 50 bartenders will obtain €1000 ($1,600 AUD) money prize, Bottle of Hennessy X.O (valued at $385) and the invitation to submit a brand new entry for Prime 10, with a 1 in 5 probability of creating it by way of.
From there, Prime 10 are invited to Paris and Cognac in October for an all bills paid reside International Remaining.
And for the Prime 3 bartenders? They’re gifted a uncommon cognac mix, trophy, and the glory of being a worldwide MyWay champion.
So when you have an concept for a Hennessy V.S or V.S.O.P cocktail that’s an unique showstopper with a sustainability twist, don’t overlook to movie your video and submit by Could thirty first right here: https://myway.hennessy.com/
