The primary two episodes of The Stillhouse Podcast can be found to stream in the present day
Darkish spirits fans will likely be happy to study Edrington UK has launched a brand new podcast that’s destined to turn into required bartender-listening on the way in which to work, on the gymnasium, or extra realistically, whereas laying-in on a day without work.
Hosted by drinks journalist and commentator Becky Paskin, The Stillhouse Podcast may have an preliminary run of 9 episodes, that includes skilled friends from the drinks and hospitality business. The episodes are themed round insights developed by Edrington UK’s new Class Imaginative and prescient framework, which brings collectively outcomes from a ‘utilization and attitudes’ client survey, mixed with intensive analysis and insights from the UK’s main darkish spirits specialists, and purpose to encourage conversations round customers, serves and ‘moments of consumption’.
The primary two episodes can be found in the present day, and have friends Jamie Campbell (Brugal UK Model Ambassador) and Lauren Anderson–Smedley (Drinks Expertise Coach and Host from Waitrose & Companions), Anna Sebastian (Hospitality Guide) and David Miles (Senior Whisky Ambassador, Edrington UK).
Within the The ‘On My Phrases’ episode, Becky Paskin encourages dialogue about empowering customers to drink darkish spirits nevertheless they like, encouraging exploration and experimentation; whereas the ‘Me Second’ episode explores how darkish spirits can fulfil client wishes for smaller, extra common moments of indulgence.
Podcast host Becky Paskin says of the brand new present: “Over current years, we’ve got seen customers quickly adapt to find diversified and new methods to get pleasure from darkish spirits in and out-of-home and it’s time to take a deep dive into what’s driving this and the way we are able to drive this additional worth… I’m delighted that Edrington UK requested me to host The Stillhouse Podcast – a platform, or residence as you’ll, to shine a light-weight on the class and create a welcoming area for actual conversations with business leaders.”
Fiona Alder, Head of Portfolio and Planning at Edrington UK, provides: “We’re excited to be launching The Stillhouse Podcast in partnership with Becky Paskin, who has a wealth of class information and is obsessed with making darkish spirits accessible to all. At Edrington UK, we proceed to take a position closely in understanding customers, customers, and clients. Our purpose is to help companies throughout the on and off-trade to unlock the darkish spirits class by showcasing the alternatives for incremental class worth. As leaders at the hours of darkness spirit class, we needed to be those to ignite and be on the centre of the darkish spirit dialog; launching our Class Imaginative and prescient as a podcast sequence is the right format for this.”
Take heed to and Comply with The Stillhouse Podcast
You’ll be able to comply with developments and find out about new episodes of the podcast by following it on social media: @thestillhousepodcast
And you may hearken to the primary two episodes on Spotify right here.