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‘Distinctive’ Lafleur 2021 launched en primeur


Château Lafleur 2021 was launched within the Bordeaux en primeur marketing campaign this morning (27 Could) on the equal of £6,508 (12x75cl in bond), in response to Liv-ex.

This sought-after Pomerol label, produced from a winery of simply 4.5 hectares, is usually bought in smaller portions and typically solely on allocation.

UK service provider Justerini & Brooks was providing three-bottle circumstances of Lafleur 2021 for £1,627 in bond on the time of writing.

Decanter’s Georgie Hindle gave Lafleur 2021 97 factors, naming it her high Pomerol wine in an uneven Bordeaux classic.

‘An distinctive success in 2021 and certainly among the finest wines of the classic,’ she mentioned in her Lafleur tasting notice, which shaped a part of her in-depth verdict on Bordeaux 2021 en primeur wines.

Each Liv-ex and analyst group Wine Lister mentioned Lafleur 2021 represents good worth for these fortunate sufficient to pay money for an allocation. 

Liv-ex mentioned the UK launch worth was up by 3% versus the 2020-vintage debut supply, however added Lafleur 2020 has practically doubled in worth since en primeur.

Lafleur has seen sturdy momentum on the advantageous wine market in recent times and it has developed a status for important worth will increase on the secondary market following launch.

Wine Lister mentioned, ‘Attributable to Lafleur’s constant and spectacular worth efficiency post-release, the 2021 involves market comfortably underneath what little inventory stays of the final six vintages.’

There was no 2020 left in the marketplace and the 2019 classic has greater than doubled in worth since launch, it added.

Extra high-profile wines have made their debuts within the Bordeaux 2021 en primeur marketing campaign prior to now week, together with Châteaux Angélus and Palmer.

Many huge names are nonetheless to launch their wines. Retailers have usually been anticipating a smaller marketing campaign, due partly to the trickier nature of the classic, however a number of estates have however discovered demand.

Château Palmer 2021, one other success story with 96 factors, was launched at £2,844 (12x75cl in bond) within the UK.

Matthew O’Connell, CEO of the LiveTrade platform at Bordeaux Index, informed Decanter on Tuesday (24 Could), ‘It is a identify with good momentum at current (aided by their 2018) and that has seen good shopping for this morning for the en primeur launch.’



Associated articles

Angélus and Palmer be a part of big-name en primeur releases 

Bordeaux 2021 en primeur set for decrease demand – survey

See our Bordeaux 2021 en primeur web page

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