This week, we’ve got a story of two market expansions and one is off to both an excellent begin (promoting extra beer than anticipated) or a tough one (working into out of shares), relying in your perspective.
We started catching wind of points with Yuengling’s roll out in Kansas, Missouri and Oklahoma a couple of week in the past. Demand was excessive, however provide was not. Couple that with provide chain points getting inexperienced and clear glass bottles and also you’re going to have some out-of-stocks — simply weeks after launch.
The corporate informed Brewbound that it expects “provide catching as much as demand as we progress over the following couple of months, and being in a great place previous to the important thing summer time vacation weeks.”
As a result of JV with Molson Coors, the difficulty isn’t as simply mounted as delivery beer from Yuengling-owned breweries in Pennsylvania and Florida. So should you’re in these new markets, anticipate points discovering Yuengling beers.
Talking of Kansas and Missouri, Firestone Walker’s flagship 805 is on the way in which. And it’ll simply be 805 to start out, as the corporate is holding off on introducing 805 Cerveza out there till the blonde ale positive factors a foothold. Search for 6- and 12-pack cans, 24 oz. single-serve cans and draft, starting subsequent week
This information follows current distribution expansions to new markets for Montauk, WeldWerks, Wiseacre and lots of extra in current months. Time will inform how sticky these new markets are for lots of parents.
In different information …
Tons to digest after a really constructive (for essentially the most half) California Craft Beer Summit.
Firestone Walker co-founder David Walker did what he does so nicely within the keynote deal with, which is celebrating the romance of craft brewing whereas acknowledging it’s powerful on the market. Walker additionally preached power in numbers, which was an unofficial theme of the California Craft Brewers Affiliation’s first main assembly since 2019.
Additionally, Brewers Affiliation chief economist Bart Watson offered some California-specific insights, whereas additionally offering an replace on the nationwide manufacturing knowledge, which is teetering towards flat. Extra from Bart right here.
On this week’s Brewbound Podcast, Jess, Zoe and I report dwell from the California Craft Beer Summit in Sacramento — and Jess may be very enthusiastic about in-person recordings. Pay attention at no cost right here.
Brewbound’s first Brew Talks meetup of 2023 is arising Sunday, Could 7, at Nashville Underground throughout the Craft Brewers Convention. Our first introduced discuss will look at the rising demand for larger ABV merchandise and non-alcoholic beers — two very totally different types which might be driving development inside craft. Dogfish Head’s Sam Calagione, Athletic Brewing’s Invoice Shufelt and Higher Good Imperial Brewing Firm’s Colleen Quinn will talk about. Extra conversations and panelists TBA. Get your tickets right here.
New Belgium is including a number of added capability for Voodoo Ranger (Juice Pressure and Fruit Pressure) and ready-to-drink choices and exhausting seltzers with acquisition of Constellation Manufacturers’ manufacturing facility in Daleville, Virginia. Learn all about it right here.
St. Patrick’s Day marked a pleasant rebound for on-premise retailers, per BeerBoard.
Considerably associated, e-commerce alcohol gross sales are anticipated to average now that the world has reopened, in keeping with IWSR. I do know you’re not stunned.
Ale Asylum is again, because of Karben 4 Brewing in Madison.
The juice wars are heating up, and Two Robbers in Philadelphia is getting into the ring.
Mega Pacific Northwest wholesaler Columbia Distributing is ending its membership within the Nation Beer Wholesalers Affiliation, because of the commerce org submitting an amicus transient in assist of Olympic Eagle in its dispute with Constellation Manufacturers, which is attempting to pressure a transfer of its portfolio to Columbia. Particulars right here.
Pernod Ricard has acquired a stake in Skrewball Whiskey.
That’s a wrap on this week. We had an excellent week hanging out on the California Craft Beer Summit, recording podcasts, seeing outdated associates, and assembly so many individuals. Thanks to everybody who stopped by the Brewbound Studio on the expo ground.
Additionally, an enormous thanks to Jess, Zoe and the Brewbound workforce (Josh, Jacqui, Bryce and Landis) for all of their assist this week. Undoubtedly a spotlight of the week for me was seeing all of them in particular person.
Lastly, because of all of you for studying and subscribing to Brewbound. Your assist permits us to cowl these occasions and we’re so grateful for it. In the event you’re not an Insider, right here’s how one can develop into one.
We’ll be again subsequent week.