After a number of years of voluntary absence from the US market, the brand new partnership will initially goal Bordeneuve’s worldwide bas armagnac assortment, Baron de Sigognac, aimed on the on-trade and premium malls.
Anthem Imports has a portfolio of worldwide small batch and household produced premium spirits that are at the moment out there in 19 US states, with distribution progress programmed over the following three years.
Bordeneuve Châteaux & Collections, owned and run by master-distiller Thomas Guasch, has partnerships with greater than 40 international locations for its Armagnacs and French eau-de-vie collections and this new deal will probably be its first foray into the US marketplace for quite a few years.
“I’ve identified Fred Barnet, proprietor of Anthem Imports, for six years,” mentioned Jérôme Castledine, business director for Bordeneuve. “We turned agency buddies with a typical outlook on pure spirits and craft manufacturing methodology. The conjunction is now most beneficial for us to cement our views with this partnership which, we firmly consider, will probably be each mutually helpful and perennial.
“Previously we’ve struggled to speak with distributors within the US and customarily discovered them tough to cope with, however with Fred it’s been the alternative and it inspired us to decide to the market as soon as once more.”
Anthem imports acquired its first cargo of Baron de Sigognac armagnac in June of this yr.
