New label honors historic oak in natural vineyards in Mendocino County
Redwood Valley, Mendocino County, CA, February 2023 — BARRA of Mendocino broadcasts a brand new bundle design for its tier of CCOF (California Licensed Natural Farmers)-certified reserve wines. In honor of the historic oak tree discovered on its house ranch, Redwood Valley Vineyards, the Barra label has been elegantly re-imagined with embossed and foiled oak and grape leaves entwined on a black background. Designed by dG Artistic Branding, the brand new bundle additionally eliminates the steel capsule, an acknowledgement of the household vineyard’s long-standing place on environmental stewardship. As with earlier bottlings, they are going to proceed to make use of the 100% absolutely recyclable Nomacorc line of wine closures constituted of plant-based biopolymers derived from sugar cane.
“Like an previous oak tree, our roots run deep,” reads the again label. Charlie Barra, sometimes called Mendocino County’s “godfather of grape rising,” was born in 1926, in Calpella, California, to first-generation Italian immigrants. His profession in farming and grape rising would span over 70 years, and he was a frontrunner in natural grape rising: as he favored to say, he was farming organically earlier than the time period was invented. His aim was to make good wines of excellent worth, from natural grapes.
When the Barra household started the redesign course of over a yr in the past, they had been confronted with the problem of making an attempt to create a extra up to date design whereas on the identical time, paying homage to the household’s 70+ yr historical past of grape rising and their dedication to natural farming. After inventive briefs and focus group surveys to membership members, staff and distributors, the primary spherical of designs didn’t yield a transparent winner. “With a mission like this, I believe you’ll be able to fall into the entice of making an attempt to convey too many messages to too many alternative audiences, all within the hopes of interesting to a broad base of shoppers,” stated Shelley Maly, Barra’s Director of Gross sales & Advertising (and Martha Barra’s daughter). “We needed to step again and ask ourselves ‘what’s crucial a part of our story that we need to inform?’, after which as soon as we did that, Karen Adair at dG Artistic was in a position to work her magic!”
“A robust icon in our vineyards, the oak tree represents knowledge and information, energy and endurance, stability and honesty”, explains Martha Barra, vineyard proprietor and co-founder. “These are the identical traits that make us a legend in natural winegrowing and supply the muse for crafting distinctive wines yr after yr,” she provides.
Being launched now within the new bundle design are the 2021 Barra Reserve Chardonnay ($24.00 on the vineyard), 2021 Reserve Pinot Noir ($26.00), and 2020 Reserve Cabernet Sauvignon ($28). Later this spring the 2020 Barra Reserve Zinfandel and 2020 Barra Reserve Petite Sirah may even debut within the new packaging. All three wines had been made by the Barra household’s Director of Winemaking & Operations, Randy Meyer.
About BARRA
The Barra household farms 9 varietals on their 350 acres of property natural vineyards in Mendocino County (Chardonnay, Pinot Blanc, Muscat Canelli, Pinot Noir, Sangiovese, Zinfandel, Cabernet Sauvignon, Merlot and Petite Sirah). Proprietor Martha Barra explains how they got here to farm organically: “the very first thing my late husband Charlie Barra did to farm organically was to inform his finest buddy, a winery chemical salesman, to ‘not are available in my winery anymore.’ The salesperson would come into Charlie’s vineyards, see some deficiency, after which relate a horror story of a neighbor down the highway who had misplaced 50% of their crop as a result of they didn’t spray with a sure fungicide. Charlie’s reasoning was: ‘My grandfather and father didn’t use pesticides or herbicides or industrial fertilizers, so why ought to I?’”
The unique 175-acre parcel bought in 1955, Redwood Valley Vineyards, was licensed natural in 1989. After promoting their grapes for a few years, the Barras started making their very own wine in 1997 below the BARRA of Mendocino label and added the Girasole Vineyards line in 2003.
BARRA of Mendocino gives each indoor and outside tastings at their tasting room, situated at 7051 North State Road in Redwood Valley. No reservations are required. For extra particulars concerning particular occasions friends can name 707/ 485-0322 or e mail occasions@barraofmendocino.com. Set on 50 acres of licensed natural vineyards planted with Cabernet Sauvignon, Zinfandel and Pinot Noir, the sprawling 5,000 sq. foot tasting room gives 40-foot ceilings, a round tasting bar, indoor fountain and intensive gardens. Relationship again to the Seventies, this architectural phenomenon additionally serves as an anchor venue for a lot of Mendocino County weddings, company and non-profit neighborhood occasions.
About dG Artistic Branding
Karen Adair, dG Artistic Branding
“40 years as a graphic designer working with a various vary of shoppers has given me a deep understanding of branding, visuals, and messaging. It has honed the talents it takes to visually inform my shoppers’ tales in a method that expresses what’s distinctive about them and connects with their viewers.” dG Artistic Branding relies in Grants Move, Oregon.
