The UK’s No.1 premium vodka, Absolut, is including to its enhanced flavour portfolio with the launch of Absolut Wild Berri, because the model continues its mission to ship top quality vodka designed for mixing. Out there in key grocers from Could, Absolut Wild Berri is already obtainable to order for impulse retailers and from On-Commerce wholesalers.
Absolut Wild Berri has an invitingly candy style with an underlying symphony of berry notes to create an elevated style expertise. Utilizing solely pure flavours and with no added sugar, the 38% ABV vodka gives a pure style of freshly picked blueberries, blackberries and wild strawberries mixed with spicy hints within the flavour.
As a part of Absolut’s dedication to combine cocktails, folks, and concepts, Absolut Wild Berri can be utilized to create a variety of completely balanced drinks both at dwelling or in a bar. Key serves embody Absolut Wild Berri with lemonade for one thing candy and bubbly, or as an improve to a daily bramble a scrumptious Wild Berri Bramble cocktail utilizing the vodka, lemon juice, sugar syrup and a drizzle of darkish berry cordial, garnished with blackberries.
Liam Murphy, Model Director at Pernod Ricard UK, commented: “Absolut Wild Berri is an thrilling new instance of how the model continues to embody and drive ahead its values of being Born To Combine and providing shoppers distinctive cocktails. The launch brings with it new methods and events to benefit from the iconic flavour of Absolut, whether or not that’s with a variety of mixers or in a cocktail, and we’ve used our experience and fervour to create a premium vodka that permits its pure berry flavours to shine by means of.”
The launch of Absolut Wild Berri is being supported by paid social and influencer exercise, and types a part of the model’s Born To Combine flavours and cocktails media marketing campaign that’s working all through Could and June. Absolut Wild Berri is accessible now in Booker and in Waitrose, and can hit cabinets in Morrisons and Asda in Could at an RRP of £21.
