With greater than 20 years of beverage trade expertise, Jeff takes on the promotion following a profitable run main the corporate’s enterprise in Canada the place he served as Vice President and Basic Supervisor.
Jeff stories to Tony Latham, Regional President of Bacardi North America, and is predicated in Coral Gables, Florida.
“Jeff has the management expertise and the trade relationships which can be so vital to inspiring groups and constructing lasting partnerships in North America – a should win market within the spirits world,” says Tony Latham, Regional President Bacardi North America.
“His monitor file at Bacardi, and inside the trade, has established him as a trusted chief with a successful mindset. I’m trying ahead to seeing his impression on our enterprise and our workforce tradition.”
Jeff first joined Bacardi in 2000 and through his time with the family-owned enterprise, he held industrial and commerce advertising and marketing roles in Canada and the USA, and at regional and nationwide ranges. In 2019, he moved to Southern Glazer’s Wine and Spirits (SGWS) for 2 years as SVP of Gross sales for the division devoted to Bacardi portfolio in North America. The transition to SGWS and return to Bacardi are a part of a program between the 2 associate firms to speed up expertise growth development and create new management alternatives.
“I’m honored to guide the gross sales groups throughout Bacardi North America and to give attention to delivering with execution,” says Jeff.
“We’re decided to paved the way in key channels by constructing the precise partnerships and capabilities to assist our wining portfolio of iconic manufacturers.”
About Bacardi U.S.A., Inc.
Bacardi U.S.A. Inc. is the USA import and distribution arm of family-owned Bacardi Restricted, the most important privately held spirits firm on the planet. The corporate boasts a portfolio of among the most acknowledged and top-selling spirits manufacturers in the USA together with BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch Whisky, BOMBAY SAPPHIRE® gin, CAZADORES® 100% blue agave tequila, MARTINI vermouth and glowing wines, the world’s main vermouth and the world’s favourite Italian glowing wines, and different main and rising manufacturers.
Based greater than 161 years in the past in Santiago de Cuba, family-owned Bacardi Restricted at present employs roughly 9,000, operates manufacturing services in 11 nations and territories, and sells its manufacturers in additional than 160 markets. Bacardi Restricted refers back to the Bacardi group of firms, together with Bacardi Worldwide Restricted. Go to www.bacardilimited.com or comply with on LinkedIn or Instagram.
