Thursday, March 16, 2023
HomeMixologyWe Ask Stasha Johnston, Senior VP Advertising and marketing about Monin’s New...

We Ask Stasha Johnston, Senior VP Advertising and marketing about Monin’s New Spicy Agave Sweetener


We’re seeing every thing from Tajin spicy Margaritas to Jalapeno-infused Mezcal Mule cocktails, to Mango and Serrano Chile Daiquiris on at present’s hotspot menus! One of many largest names in taste tendencies, Monin, expects the candy warmth development and unique spicy flavors from all around the world to proceed spicing up our cocktails via the spring and summer time.

We ask Monin Senior Vice President of Advertising and marketing Stasha Johnston in regards to the newest tendencies calling for daring spicy flavors and bartenders favourite candy warmth go-to components from Monin.


monin spicy agave bottle on white


Bartenders wish to deliver the warmth! Discuss to us in regards to the new Monin Spicy Agave Sweetener.

Monin Spicy Agave is an thrilling new addition to our line of sweeteners. This flavored agave is made with natural agave and an intriguing mix of Hatch (licensed with the New Mexico Division of Agriculture) and Guajillo Chiles that lends itself to distinctive specialty drinks. It affords the right stability of candy with warmth, and it’s a straightforward manner so as to add a crave-able kick to drinks and culinary creations. As customers proceed trending towards wellness and spice, Spicy Agave is an ideal sweetener resolution for 2023 and past.

What impressed Monin to create this product?

Our Liquid Sweeteners have steadily elevated in recognition over the previous decade, with agave turning into considered one of our best-selling gadgets. With buyer curiosity in spicy drinks on the rise, we noticed an thrilling alternative to increase our liquid sweetener choices and introduce the primary broadly accessible spicy agave sweetener to the market.

How are bartenders utilizing this sweetener?

What sells higher than a Margarita? A spicy Margarita! This daring and spicy sweetener can be utilized so as to add a kick to that basic rita recipe, or it may deliver a pleasant pop of spice to Palomas, Ranch Waters, or new classics just like the Oaxacan Outdated Normal. The daring flavors of Hatch and Guajillo chiles create an earthy, balanced warmth that provides complexity to quite a lot of cocktails.


One of many main tendencies this yr is spicy flavors, why do you assume that is?

Spice provides an surprising aspect to drinks that piques folks’s curiosity. Utilizing Spicy Agave for example: customers are snug with agave however add in Hatch and Guajillo chiles and also you’re providing a completely new taste expertise. It hits the candy spot (pun meant) of adventurous but acquainted that almost all clients crave. Spice Heist is one our Taste Tendencies for 2023. Count on to see a rise within the assortment of warmth ranges and kinds together with candy warmth, unique peppers and spicy flavors from the Far East, Mediterranean and Asia. We anticipate spices from extra worldly locations like India, Malaysia, and Mexico can even revolutionize meals and beverage menus.

What would you want bartenders to find out about mixing with this product?

Let the chiles encourage you! So typically we robotically pair agave sweeteners and spice with tequila or mezcal, however Spicy Agave additionally performs extremely effectively with the botanical flavors in gin or amaro. Whereas nice with tequilas and mezcals, it’s versatility makes it good for creating memorable, on-trend cocktails and low/no ABV drinks. Hatch chile is a tremendous taste that isn’t as ubiquitous as different peppers, so let the spice warmth up your creativeness.


Spicy Agave Ranch Water


Spicy Agave Ranch Water


  • 1 ½ oz Blanco Tequila
  • ½ oz Monin Spicy Agave Syrup
  • ½ oz Contemporary Lime Juice
  • 3 oz Membership Soda

Preparation: Mix components in shaker within the order listed, besides soda. Shake vigorously. Pressure into chilled Collins glass. Prime with soda, garnish with lime wheel and pineapple leaves.



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