Paris, 13 February 2023 – Vinexposium, the world’s main organiser {of professional} occasions devoted to wines and spirits, and Bettane+Desseauve, an internationally recognised group of consultants, have introduced the creation of an alliance to advertise the worldwide publicity of wines and spirits by organising their Vinexpo and Le Grand Tasting occasions concurrently all over the world.
From Might 2023, the upcoming worldwide editions of Vinexpo and Le Grand Tasting might be held concurrently in Singapore, Seoul, Tokyo and New York. The Grand Tasting will happen the day earlier than Vinexpo to allow producers to develop their enterprise in key markets worldwide.
The collaboration will convey intensive expertise in becoming a member of producers and most of the people. It would assist develop wine and spirits firms capability to develop their popularity all through the worth chain, each on the distribution and retail stage and with the top client.
“We’re delighted to collaborate with Bettane+Desseauve, as this new synergy will broaden the scope of our occasions and assist our shoppers achieve worldwide markets due to a tailored provide” stated Rodolphe Lameyse, CEO of Vinexposium. “It’s important for the wine and spirits business to take care of sturdy relationships with shoppers in an effort to adapt to the challenges of declining consumption and stay aggressive in a continually altering market”.
” Bringing the most effective wines and people who make them along with shoppers has been our mission since 2004. Combining our experience and our occasions with Vinexposium’s know-how and excessive requirements on the worldwide stage is a challenge that is smart” provides Thierry Desseauve, President of Bettane+Desseauve. “Collectively, based mostly on our understanding of the wine and spirits business, we’ll proceed to assist professionals construct sturdy and lasting relationships with shoppers”.
The partnership will start with a sequence of occasions, opening in Singapore in Might 2023, adopted by Seoul in October, Tokyo in November and New York in March 2024.
The group additionally continues to boost its digital portal Vinexposium Join, the high-performance enterprise enabler the place business members can join one year a yr all over the world and revel in on-line networking and unique content material.
About Vinexposium
Vinexposium is the world’s main organizer of wine and spirits commerce occasions. The group boasts an intensive portfolio of iconic, high-performance occasions tailor-made to completely different market segments: Wine Paris & Vinexpo Paris, Vinexpo America, Drinks America, Vinexpo Asia, Vinexpo China, WBWE Amsterdam, Vinexpo India together with Vinexpo Explorer and Vinexpo Conferences. Vinexposium additionally continues to boost its digital portal, Vinexposium Join, the high-performance enterprise enabler the place business members can join one year a yr all over the world and revel in on-line networking and unique content material. www.vinexposium.com
About Vinexpo
Vinexpo is a world model of the Vinexposium group. With a world presence spanning 40 years, it now brings collectively wine and spirits professionals on 4 continents all yr spherical. In 2023, Vinexposium will maintain 7 Vinexpo occasions with exhibitions in Paris, New York, Singapore and New Delhi and enterprise conventions in Quebec, Rioja and Seoul.
About Bettane+Desseauve
Since 2004, Bettane+Desseauve is a bunch of consultants specialised in publishing content material (guides, magazines, books, audiovisuals, and so on.) and in organising occasions (Le Grand Tasting). Its mission? To information shoppers and fanatics – amateurs and professionals – within the tradition of wine and the promotion of this artwork of residing. Bettane+Desseauve additionally runs an annual competitors (the Prix-Plaisir), suggestions and partnerships with Monoprix and the airline La Compagnie. Bettane+Desseauve Asia organises occasions in China, Hong Kong, Japan and Vietnam, brings collectively wine lovers across the B+D Asia Membership and publishes an English-language webmedia.
Concerning the Grand Tasting
In 2006, Bettane+Desseauve created Le Grand Tasting Paris on the Carrousel du Louvre. This competition of nice wines is now a should. 12,000 wine lovers meet the most effective producers and style their wines in a devoted space or throughout prestigious grasp lessons. Its model reserved for professionals – Le Grand Tasting Professional – has additionally develop into an unmissable occasion.
