Saturday, March 18, 2023
HomeBeerUpland Brewing Firm Unveils Hoosier Gameday Lager with IU Athletics

Upland Brewing Firm Unveils Hoosier Gameday Lager with IU Athletics

BLOOMINGTON, Indiana – Upland Brewing Firm, a craft brewer with brewery, brewpub and faucet home areas all through Indiana, proclaims the first-ever Indiana College Athletics branded beer: Hoosier Gameday Lager. This beer, cultivated based mostly on direct suggestions from IU followers, will likely be a refreshing 4.7 alcohol by quantity (ABV) lager in a can adorned with the cream and crimson sweet stripes which have turn out to be ubiquitous with the IU title. That is Upland Brewing Firm’s first brew that falls into the gameday beer class.

To create the brand new brew, Upland Brewing Firm needed to deploy an atypical strategy to making a craft beer, so that they started a proper market analysis challenge final November. Surveys had been offered to anybody aged 21 and over to supply enter on the beer title, most popular taste profiles, and beer can imagery and design. Survey respondents might choose attributes they thought can be finest within the new IU-branded beer. In whole, the corporate acquired greater than 10,000 accomplished surveys, all of which had been analyzed and regarded.

“Hoosier Gameday Lager is the results of collaboration amongst hundreds of passionate followers,” mentioned Eddie DeSalle, President of Upland Brewing Firm. “In that manner, it’s uniquely consultant of the college’s athletics program as a complete. Survey outcomes confirmed some frequent threads from followers, and we integrated these into this beer. Nearly all of folks needed stripes on the can design, the phrase “Hoosier” within the title, a brew that tasted refreshing, and a reasonable ABV. We’re excited to provide all that to them.”

A portion of Hoosier Gameday Lager gross sales will go towards IU scholar scholarships.

“Indiana College Licensing and Logos is delighted to accomplice with Upland Brewing Firm on the launch of Indiana Athletics branded craft beer,” mentioned Valerie Gill, Affiliate Vice President for Enterprise Partnerships at Indiana College.

Hoosier Gameday Lager will likely be made obtainable as a restricted version draft in any respect Upland Brewing Firm areas beginning right now. In August, it will likely be obtainable to buy anyplace Upland Brewing Firm beers are bought, together with in bars, grocery shops, liquor shops and extra.


Based in 1998, Upland Brewing Firm produces and sells high quality craft beer made in Indiana. With three breweries, six brewpub and one faucet home location all through Indiana, Upland Brewing Firm is the third largest brewer in Indiana, and the producer of the top-selling India pale ale within the state, Dragonfly. Headquartered in Bloomington, Upland Brewing Firm makes use of high quality elements to craft high quality, distinctive brews.

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