The latest launch from The Kraken model of Caribbean spiced rum is The Kraken Gold Spiced Rum.
On the nostril, The Kraken Gold Spiced Rum has a candy brown mixture of caramel, oak and banana bread, the corporate stories. Flavors of molasses and darkish spice fade into caramelized sugar, with a slight end of toasted oak and vanilla.
“As gold spiced rum events at the moment are the very best amongst the rum class, we’re proud to introduce this new providing from The Kraken,” says Lander Otegui, Senior Vice President of Advertising at Proximo Spirits. “We’re assured that this product would be the new gold normal in spiced rum due to its very good style that we all know matches what our shoppers are on the lookout for.”
The Kraken Gold Spiced Rum is 35% ABV. It’s obtainable nationwide for a instructed retail worth of $21.99 per 750-ml. bottle. It’s additionally obtainable in 1L and 1.75L bottles.
To convey The Kraken Gold Spiced Rum from sip to display, the model has launched a brand new visible marketing campaign, “Story of Gold.” The commercial, directed by Wealthy Lee — identified for his work on the primary three The Pirates of the Caribbean movies — is supposed to “draw shoppers into the darkish world of the Kraken,” in keeping with the corporate. “Moody, foreboding visuals expose the action-packed narrative of unworthy pirates who attempt to steal the valuable treasure of gold from its lair and are thwarted by the Kraken.”
Moreover, the model has created a sweepstakes that provides shoppers the possibility to win a visit to the Dominican Republic, the house of The Kraken Rum. To enter The Kraken Golden Hour Sweepstakes, go to KrakenGoldenHour.com for extra info.