EAST FISHKILL, New York – Sloop Brewing Co. is releasing Sloop Premium Lager, a crisp, simple ingesting, American lager. An preliminary smooth launch might be adopted by a summer season advertising marketing campaign and gross sales crew push within the Northeast. The beer might be accessible completely in 12 pack stickered cans, with printed cans to come back later this 12 months after market testing.
“Lagers characterize the epitome of unpolluted, cautious brewing,” stated Justin Taylor, Sloop’s co-founder and chief product officer. “There’s nothing to cover behind – you may actually style any flaws or imperfections. With Sloop Pils and our line of rotational lagers, we’ve at all times tried to actually stay as much as what a beer ought to be, and Sloop Premium Lager is an extension of that ethos and a beer we’re actually fairly happy with. Generally you simply need one thing clear, easy, and simple ingesting on the finish of an extended day or for a neighborhood gathering, and we expect Sloop Premium can completely fill that area of interest.”
“Craft lagers have been trending,” stated Joe Turco, director of gross sales. “You possibly can see it in Nielsen information, you may see it in shops and bars, you may see it in BA survey information, and we will see it in our personal gross sales. We’re aiming to offer customers with a crisp, basic, sessionable beer at an inexpensive value level. That is our third entry into the 12-pack format, behind Juice Bomb and our Bomb Field hazy IPA selection pack, and we expect it rounds out our 12-pack portfolio properly. Given the value level we’re aiming for and the beer itself, we expect the unique 12-pack format makes quite a lot of sense – whether or not you’re stocking your fridge, looking for a yard get collectively, or in search of a strong 12oz can of lager at your native bar.”
“In quite a lot of methods, the branding and advertising of this beer is a throwback to the lagers of the 80s, 90s, and aughts that quite a lot of us grew up with on TV and on billboards,” stated Bob Davidson, director of name advertising. “It’s a basic label, with gold lids and glossy letters, recalling your entire favourite occasion animals and attention-grabbing folks and animatronics. It is a advertising marketing campaign we’re actually going to have quite a lot of enjoyable with.”
With a heavy push in New York Metropolis and surrounding markets, Sloop Premium Lager might be accessible all through Sloop’s distribution footprint – AL, CT, DC, FL, KY, MA, MD, ME, NC, NH, NJ, NY, PA, RI, SC, TN, VA, VT, WI, and internationally. It’s anticipated to be accessible to customers at $16.99-$18.99 per 12-pack, relying on market.
Based by President Adam Watson and Chief Product Officer Justin Taylor in 2011 in a Poughkeepsie storage, Sloop has gone from promoting beer at farmers’ markets and hand delivering kegs to being one of many hundred largest craft breweries within the nation, with their flagship Juice Bomb Northeastern IPA main the way in which. Named for the boats that when moved folks and cargo up and down the Hudson, Sloop is proud to be part of a rising craft beverage motion and a rising upstate New York economic system
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