BOSTON, Massachusetts – Rupee Beer is on a mission to convey Indian craft beer to the world and at the moment proclaims its growth into two new markets to incorporate distribution throughout Pennsylvania & Rhode Island.
Rupee Beer is specifically brewed to pair with Indian, spicy and world delicacies by world famend grasp beer brewer and Indian chef. It’s the first Indian-inspired beer to bridge the hole between world delicacies and craft brewing, with placement at choose Dealer Joe’s, Complete Meals, Costco & Whole Wine areas.
Rupee is rising the presence of its multi award profitable lager at 4.75% ABV quick, with availability throughout ten states presently.
Brothers Van & Sumit Sharma, sons of Punjabi restaurateurs within the enterprise internationally for over 45 years, discovered themselves regularly annoyed they may not discover any Indian beer in Maine – the least various state in America the place their household immigrated to from the UK & Germany within the early 90’s.
They determined to not solely create their very own beer, however got down to sport change the meals & beverage business in a daring and various method. The Sharma brothers strategically partnered with international craft brewing legend Alan Pugsley, 40+ yr grasp beer brewer, lover of Indian meals as a British expat, and creator of over 80+ international beer manufacturers, to create Rupee Beer and re-write every part society understands about craft lager because it pertains to spicy world delicacies.
“We’re a mission pushed group who need to promote Indian tradition through beer and rethink the way in which we pair alcohol with world flavors. Our continued growth into new markets not solely showcases demand but in addition highlights Rupee is aiming to raise the voice for extra illustration throughout the American craft beer enviornment”
Brewed with pristine high quality in thoughts and premium rice, maize, malt, and three varieties of hops, Rupee Beer dismantles the normal lager expertise by decreasing ranges of carbonation to permit for a extra comfy and pleasant eating expertise.
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