Tennent’s go to ‘The Vault’ for its first launch of latest Bavarian Pilsner
This yr marks 140 years of Scotland’s favorite beer and to have fun the milestone Tennent’s has gone again to its roots with the launch of Tennent’s Bavarian Pilsner, a 4.7% limited-edition brew impressed by the journey that began all of it.
Within the Eighteen Eighties, Hugh Tennent travelled to Bavaria and introduced again brewing methods that might form the way forward for Scottish lager. Now, Tennent’s is honouring that legacy with a crisp, clear pilsner brewed utilizing German bittering hops and Scottish barley, delivering a clean end that’s each refreshing and rooted in custom.
Bavarian Pilsner marks the primary launch in a brand new collection referred to as the Tennent’s Vault – the place the Wellpark-based brewing crew will draw on over 500 years of expertise to convey forgotten favourites to retailers and cabinets of Scotland.
Joanne Movement, Tennent’s Senior Model Supervisor, mentioned: “This isn’t only a new product, it’s a celebration of Tennent’s heritage, our innovation, and our future. It’s an opportunity to reconnect with the story of Hugh Tennent and the Bavarian roots that helped form our iconic lager – brewed utilizing conventional Bavarian strategies however made proper right here in Glasgow.
“That is the primary launch from the Tennent’s Vault, a brand new platform for innovation that attracts from our huge brewing heritage and experience. That is only the start, and we will’t wait to share what’s coming subsequent.”
The limited-edition brew might be rolled out over coming weeks to venues inside Scotland’s on commerce and also will be out there within the off commerce throughout each grocery and comfort shops from November.
The launch might be supported with a digital advertising and marketing and PR marketing campaign that pays homage to the model’s Bavarian roots with the launch of the world’s first Sq. Wurst sausage. Impressed by conventional Bavarian bratwurst and a Scottish basic, the Sq. Wurst is served with a scrumptious dill-pickle sauerkraut and Tennent’s mustard and might be out there from Auld Hag’s much-anticipated pop-up in Edinburgh from seventh November, Glasgow’s Bare Soup from 14th November and Aberdeen’s Mount Cafe from twenty first.
For extra info on Tennent’s, go to https://www.tennents.com/
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