Based in 2018, by Steven and Brittany Yeng, Skrewball has turn into a client favourite within the flavored whiskey class, with the model surpassing 0.5m nine-liter circumstances bought in 2022.
In accordance with Pernod, flavored whiskeys enchantment to a variety of customers, going past conventional whiskey drinkers. It stays one of many quickest rising spirits classes within the US, representing 1 / 4 of the general whiskey gross sales within the international market.
“Skrewball has confirmed its uniqueness and success with a big viewers, so we’re delighted to have this model as a part of our portfolio,” says Ann Mukherjee, chair and CEO of Pernod Ricard North America. “With a product that brings an iconic American taste to the spirits world, Steven and Brittany have discovered a real level of distinction within the class.”
Founders Steven and Brittany Yeng added: “We’re very excited to see what the long run holds for this model beneath Pernod Ricard. The engine behind the corporate – its technique, international attain and model constructing experience – will enormously help in taking the model to new heights and we’re excited to see it soar.”
