Hanna Lee Communications (HLC), an award-winning multimedia PR/advertising and marketing company specializing in hospitality and luxurious journey, at present proclaims the second version of New York Bartender Week (Nov. 17-23, 2025), happening throughout all of New York State.
New York Bartender Week (NYBW) is a week-long competition that promotes cocktail tourism and financial improvement within the Empire State by celebrating the bar neighborhood and domestically produced spirits. The competition salutes storytelling because the widespread thread that ties the drinks neighborhood collectively, showcasing the compelling narratives of its individuals, merchandise and locations. Every collaborating bar will create and serve a New York State-themed cocktail for the competition that comes with a minimum of one domestically produced spirit.
New This Yr: The First-Ever “Bar Star Awards”
This yr, the competition will embrace the first-ever “Bar Star Awards,” honoring bartenders and barbacks throughout New York State. The awards might be judged by a panel of famous nationwide and worldwide media members. Every applicant will submit a brief story on why they selected the bar world for his or her occupation and the obstacles they overcame alongside the best way. Essentially the most inspiring storytelling will decide the winners.
Hanna Lee, Co-Founder, NYBW and President, Hanna Lee Communications (HLC) “We’re excited to announce the second version of New York Bartender Week and the roll-out of localized festivals each within the U.S. and globally in 2025. As New Yorkers, we’re proud to highlight this lovely state and produce international consideration to the expertise, tradition and craft that make New York one of the influential cocktail locations on this planet.
The enthusiastic response from final yr’s inaugural competition exceeded all of our expectations, and we have been humbled by the help of the workplace of the Governor of the State of New York, I LOVE NEW YORK, Style New York, New York State Distillers Guild, New York Metropolis Hospitality Alliance and others. The competition electrified the bartending neighborhood, inspired cocktail tourism and spurred financial improvement. We’re past proud to broaden New York Bartender Week and take this idea to a complete new stage with Worldwide Bartender Week.”
Michael Anstendig, Co-Founder, NYBW, Editor in Chief, Hanna Lee Communications, and Co-Writer of “The Japanese Artwork of the Cocktail”
“New York Bartender Week has actually resonated with our bar neighborhood and cocktail fanatics in New York Metropolis and New York State. The essence of New York Bartender Week, which celebrates the bar neighborhood and its tales, has impressed others to affix this rising motion whereas staying true to their local people. Bartenders play a key function in bringing communities collectively, and we’re delighted to see this noble occupation get the popularity and respect it deserves not solely within the U.S. however globally as properly.”
Paul Clarke, Editor in Chief, Imbibe Journal
“New York has been on the middle of cocktail historical past and tradition for so long as there have been cocktails, and New York Bartender Week is a implausible strategy to spotlight the dynamic creativity and lasting contributions of bartenders from throughout the state.”
Andrew Rigie, Govt Director, New York Metropolis Hospitality Alliance
“New York Bartender Week has actually electrified the hospitality neighborhood in New York Metropolis and throughout the state,” says Andrew Rigie, Govt Director, New York Metropolis Hospitality Alliance. We are excited to see the competition evolve and develop in its second version this yr. The week celebrates the actually superb individuals in hospitality who make New York a premier vacation spot for cocktail fanatics and drive important financial improvement.”
Brian Facquet, President, New York State Distillers Guild & Head Distiller, Do Good Spirits “New York Bartender Week brings collectively the unimaginable skills of our state’s distillers and bartenders, spotlighting the creativity behind the bar and the craftsmanship behind the bottle. It’s a highly effective celebration that drives consciousness for small, impartial manufacturers whereas showcasing the artistry that makes New York a pacesetter in cocktail tradition.”
Worldwide Bartender Week: Sharing NYBW’s Mission Throughout the Globe and the U.S. Below the aegis of Hanna Lee Communications, the Bartender Week idea is increasing to other nations and U.S. states in 2025 below the umbrella of Worldwide Bartender Week. They embrace India Bartender Week (Feb. 21-27), Wisconsin Bartender Week (Aug. 18-24) and Kenya Bartender Week (Sept. 1-7).
About New York Bartender Week
Conceptualized and produced by Hanna Lee Communications, an award-winning multimedia PR/advertising and marketing company specializing in hospitality and luxurious journey, New York Bartender Week’s second version will happen Nov. 17-23, 2025. It’s a first-of-its-kind annual celebration of the bar community and bar professionals in New York Metropolis and throughout New York State. Its mission is to spur journey and financial improvement by spotlighting the Huge Apple and the Empire State as world-class cocktail locations and salute bartending as a noble profession path. Celebrating storytelling because the widespread thread that unites the bar neighborhood, Bartender Week is increasing below the aegis of Hanna Lee Communications throughout the U.S. and globally in 2025 as a part of Worldwide Bartender Week. For extra info, please go to New York Bartender Week.
