The Metal Keg Affiliation (SKA) is proud to announce the inaugural launch of the brand new ‘Keg Champion Awards’ to honour sustainability within the UK / Eire hospitality business and recognise breweries, pubs, bars and eating places of all sizes for embracing the exceptional advantages REUSABLE metal kegs and casks ship.
Chrome steel kegs’ and casks’ reusability and 30+ 12 months lifespan make them the perfect round selection for breweries, pubs, bars and eating places. The Metal Keg Affiliation, a marketing-focused, non-profit organisation on a mission to assist enhance the quantity of beer and different drinks served from REUSABLE metal kegs, has created the Keg Champion Awards as a light-hearted option to recognise hospitality leaders and the influence of metal kegs on the beverage business. Nominations at the moment are open and shut on 9th June.
Dan Vorlage, Government Director of the Metal Keg Affiliation and MicroStar Logistics’ VP of World Advertising and marketing, feedback: “Metal kegs and casks are the last word REUSABLE containers. When selecting draft from metal kegs and casks you’re making probably the most sustainable selection and becoming a member of the trouble to take away greater than 4 billion single-use packages from recycling and landfill streams within the UK alone. Moreover, metal kegs ship bulk liquids, driving essential financial advantages for pubs, bars and eating places. And, after all, customers admire the uniquely contemporary draft beer expertise they’ll’t get at house. Given all the great REUSABLE kegs and casks do, World Refill Day is the right time to rejoice all the keg champions on the market!”
Any brewery, bar, pub or restaurant that serves draft beer is eligible to win. To appoint a enterprise (freed from cost) click on HERE earlier than 9th June. All nominated companies will obtain a Keg Champion recognition pack together with back-of-house data posters, stickers and extra (whereas provides final) to assist share the honour with their workers and prospects.
From the nominated corporations, the SKA will choose UK/Eire Keg Champion Award winners in seven classes:
- Nationwide restaurant
- Regional restaurant
- Native restaurant
- Massive Brewery (500,000+ hl)
- Mid-sized Brewery (10,001 – 500,000 hl)
- Small Brewery (fewer than 10,000hl)
- Draft innovation
Every winner will obtain bragging rights and the coveted Inexperienced Keg (bodily, the largest award within the historical past of the hospitality business). The SKA can even donate £1,000 to the charity of every winner’s selection. Winners will likely be introduced on World Refill Day 16th June 2023, a world day of motion to speed up the transition in direction of refill and reuse techniques like metal kegs and casks!
Natalie Payment, the Founding father of Metropolis to Sea, the environmental not-for-profit who’re behind World Refill Day added: “This can be a likelihood to lift a glass to all of the breweries, pubs and eating places which are championing probably the most environmentally pleasant option to drink beer and cider – by means of kegs and casks. Having fun with a drink in a reusable glass poured instantly from a reusable keg or cask just isn’t solely scrumptious however is confirmed to be environment friendly, efficient and reasonably priced and it fully eradicates the necessity for single-use packaging.”
The primary UK/Eire Keg Champion Awards follows onerous on the heels of the inaugural US Keg Champion Awards which recognised seven winners from over 2,000 nominations and had been introduced throughout Earth Week, commencing 17th April 2023.
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