Laborious seltzer Fountain, has introduced a partnership that can see the model launch bars at among the UK’s largest venues, together with OVO Enviornment Wembley and AO Enviornment in Manchester.
The Brooklyn-founded model will characteristic in 22 UK venues in 2022, obtainable at greater than 500 occasions as the general public return to stay leisure occasions.
“Having the prospect to hitch forces with such a number one firm in stay leisure, particularly at this section of the manufacturers UK progress trajectory, is an exciting alternative,” mentioned Fountain Laborious Seltzer UK associate, Jon Hamm.
“We’re on the market and getting cans in our arms, working exhausting to get the demand for our venues. The brand new partnership is vital to our ambition for Fountain within the UK in 2022 and past.
“We consider it’s going to be an epic yr as we have a good time the return to stay occasions and the nation is ready to return to being social. We actually worth having the ability to be on the coronary heart of those experiences and wish to show our dedication to the trade by this three-year deal.”
The announcement comes after Fountain launched two new flavours this month, Watermelon and Raspberry, including to the prevailing vary that included Passionfruit and Mango.