Edrington UK, provider of whisky and cognac, has launched a podcast sequence, The Stillhouse Podcast, hosted by UK spirits skilled, Becky Paskin.
That includes visitor appearances from key figures within the drinks and hospitality trade, listeners can anticipate conversations centred across the worth and alternatives of the darkish spirits class.
Paskin mentioned: “Over current years, we have now seen customers quickly adapt to find diversified and new methods to take pleasure in darkish spirits in and out-of-home and it’s time to take a deep dive into what’s driving this and the way we are able to drive this additional worth.
“I’m delighted that Edrington UK requested me to host The Stillhouse Podcast, a platform, or dwelling as you’ll, to shine a lightweight on the class and create a welcoming house for actual conversations with trade leaders.”
The Stillhouse Podcast will initially characteristic 9 episodes based mostly on the 9 progress drivers recognized in Edrington UK’s class imaginative and prescient.
The primary two episodes within the sequence welcome Jamie Campbell (Brugal UK model ambassador) and Lauren Anderson, Smedley (drinks expertise coach and host from Waitrose & Companions), in addition to Anna Sebastian (hospitality guide) and David Miles (senior whisky ambassador, Edrington UK).
Paskin will convey the specialists collectively to debate ‘On My Phrases’, the right way to empower customers to drink darkish spirits nevertheless they prefer it, encouraging exploration and experimentation. Whereas ‘Me Second’ is an episode on how darkish spirits can faucet into shopper wishes for smaller, extra common moments of indulgence.
The primary episode of The Stillhouse Podcast might be out there to obtain from Spotify and Itunes and is stay now.