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HomeAlcoholDiageo proclaims partnership with the UK’s first LGBTQ+ museum - Drinks Worldwide

Diageo proclaims partnership with the UK’s first LGBTQ+ museum – Drinks Worldwide


The primary-of-its-kind partnership celebrates 50 years of Pleasure within the UK and can see the worldwide drinks firm present funding to the area in addition to sources to help the museum’s archivists.

“We’re so proud to be supporting Queer Britain of their mission to have fun queer tradition within the UK,” stated Conor Brown, chairman of Diageo’s Rainbow Community Group at Diageo GB.

“As a part of Diageo’s ongoing dedication to making a fairer, extra inclusive society, we’re honoured to help an archive that strives to bolster that all-important sense of belonging and connection for the neighborhood.”

Archivists for Diageo’s manufacturers similar to Guinness and Johnnie Walker will work alongside Queer Britain to upskill volunteers and create archive finest practices for the museum.

“There are such a lot of features of Queer historical past which have been misplaced or misconstrued alongside the best way, so an enormous a part of our mission is to rectify this and to protect it for future generations,” stated Joseph Galliano, co-founder and chief exec at Queer Britain.

“Our archives enable us to convey LGBTQ+ icons, trailblazers and artefacts out of the margins and onto centre stage, and our collaboration with Diageo will enable us to take this necessary work one step additional, guaranteeing that inclusivity and intersectionality are constantly on the forefront of all the things we do.”

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