SEATTLE, WA — Cider is experiencing a big surge throughout the U.S. and Canada, fueled by rising shopper curiosity, robust retail efficiency, and product innovation. This October’s Nationwide Cider Month (NCM), based by Schilling Cider, served as a serious accelerator, amplifying a quickly constructing development and pushing cider firmly into the highlight.
As soon as thought-about a distinct segment phase, cider has turn into one of many strongest progress classes throughout the broader beer and flavored malt beverage (FMB) phase. Whereas many alcohol classes proceed to face declining gross sales, cider is bucking the development with sustained momentum and newfound cultural relevance.
Latest retail information from October 2025 highlights cider’s increasing footprint:
- Cider was one among solely two beer segments to ship constant week-over-week progress all through October.
- Throughout Whole U.S. Multi-Outlet & Comfort shops, cider gross sales grew 4.9%.
- Cider’s share of Whole U.S.Market jumped from 1.8% in September to 2.1% in October, producing greater than $1 million in further weekly gross sales.
Nationwide Cider Month served as a catalytic second in October, spotlighting the class on a nationwide stage whereas showcasing the size and unity of the cider group:
- Over 215 cideries took half, and 220 occasions have been held, marking a 43% rise in participation in comparison with 2024.
- The marketing campaign expanded internationally for the primary time into Canada.
- NCM acquired its first official authorities recognition, with North Carolina’s Governor proclaiming October “North Carolina Cider Month.”
- Incomes rising help from nationwide organizations, together with the addition of the American Cider Affiliation.
Inside this momentum, Schilling Cider’s efficiency displays the energy of shopper demand. The model’s Excelsior Imperial Apple (now Local weather Impartial) rose 12.3% in October, signaling model loyalty, the ability of Nationwide Cider Month, and the phase’s broad progress.
Retail companions are additionally seeing cider’s rise firsthand. Complete Meals Market, an early supporter of NCM, reported sustained progress throughout its shops. “Within the final 12 months, cider has seen a +1.3% gross sales progress at Complete Meals Market, paired with an equally spectacular +2.97% unit progress. In our shops, we’re capable of characteristic makers each huge and small which are producing top-notch ciders all through the nation, which has been such an exquisite expertise,” shared Samantha Fletcher, Senior Class Service provider, Grownup Beverage Complete Meals Market. “For Nationwide Cider Month this 12 months, in our shops, we featured 127 SKUs from 62 cider manufacturers in complete, 20 of that are native manufacturers. Complete Meals Market has supported Nationwide Cider Month because the starting, so what’s additionally thrilling for us is that we are actually seeing different retailers not solely enhance the variety of cider choices they carry, however we’re additionally seeing them lean into and embrace the total branding of October as Nationwide Cider Month.”
Nationwide Cider Month spotlighted the momentum, however the progress and potential lengthen far past October.
Cider’s surge reveals no indicators of slowing, and Schilling Cider is main the motion with goal, sustainability, and product innovation. By championing craft producers, inspiring shoppers, and spearheading category-wide initiatives like Nationwide Cider Month, Schilling is solidifying its position as a driving power behind cider’s progress.
To study extra about Nationwide Cider Month, go to www.nationalcidermonth.com. Discover Schilling Cider at www.schillingcider.com.
