A brand new nationwide survey has revealed that just about two thirds of Londoners have chosen to drink a non-alcoholic various this Sober October – a 37% improve on the nationwide common – with ‘well being’ the principle driver behind their determination making.
In response to the research, which questioned 2,000 adults from throughout the UK*, nearly two thirds (63%) of London-based respondents have chosen to drink a non-alcoholic substitute up to now throughout October, considerably increased than the nationwide common of 46%.
In distinction, when wanting on the different UK areas, solely 37% of these surveyed in Northern Eire and 33% in Yorkshire and the Humber reported the identical decisions – almost half that of London.
The findings spotlight shifting client preferences through the month-long initiative. In London, well being was the highest motivation for reducing again on alcohol, cited by 56% of respondents, in comparison with a nationwide common of 49%. Different widespread causes included a want for higher management over ingesting habits (53% vs. 48% nationally) and avoiding drink-driving (45% vs. 39% nationally).
Londoners additionally outpaced the nationwide common when it got here to the Gen Z development of ‘zebra striping’, alternating between alcoholic and non-alcoholic drinks throughout an occasion. Whereas 37% of Londoners reported making an attempt this strategy, solely 28% did so nationally, with some areas, such because the West Midlands, reporting as little as 22%.
Julian Ebbutt, Managing Director of ANON Drinks, which commissioned the survey, mentioned: “These outcomes mirror a bigger cultural development we’re seeing, the place the capital is main the best way in aware ingesting. It’s inspiring to see so many Londoners selecting options that align with their well being objectives, whereas nonetheless having fun with social events with out sacrificing enjoyable – or flavour.”
Sober October is an annual marketing campaign that encourages folks to take a break from alcohol. For some, it affords a well being reset; for others, a chance to discover the advantages of low or no-alcohol options.
The rising reputation of initiatives like Sober October underscores the growing consciousness round alcohol’s impression on well being, and the function alcohol-free options can play in supporting a extra balanced way of life.
ANON, born from father or mother firm Alfresco – famend for crafting premium comfortable drinks for a number of the UK’s most notable excessive avenue eating places – is on a mission to redefine the non-alcoholic drinks area.
To search out out extra about ANON, go to https://www.anondrinks.com.
