Bacardi Restricted has pledged $100,000 to the American Purple Cross to help these affected by the 2025 California wildfires, which have prompted widespread devastation.
Moreover, the family-owned firm is delivering pallets of water to assist first responders on the entrance traces. Past this contribution, Bacardi is extending aid to its workers immediately impacted by the catastrophe, providing help by versatile work preparations, free counseling providers, and different assist initiatives.
“As a family-owned firm, we consider in coming collectively in instances of want and hope that this contribution is a part of bigger efforts to rebuild properties, communities and livelihoods,” says Tony Latham, Regional President Bacardi North America.
“Our hearts and compassion exit to the various who’ve misplaced a lot and we wish them to know they aren’t alone.”
Company duty has at all times been a precedence for Bacardi. Firm founder and BACARDÍ rum creator Don Facundo Bacardí Massó started this custom in 1862 when he volunteered because the chief organizer of catastrophe aid in his hometown of Santiago de Cuba after a horrific earthquake. Since then, the corporate continues to construct upon his dedication to help in instances of catastrophic pure disasters. Most lately. In October of final yr, Bacardi donated $100,000 to the American Purple Cross to assist aid throughout 5 U.S. states following Hurricanes Milton and Helene.
Greater than 400 Purple Crossers are on the bottom, delivering very important assist and dealing carefully with native companions to offer meals, shelter, emotional care, and different important assist. Thanks to those partnerships, the Purple Cross has distributed over 20,000 meals and snacks, together with crucial aid objects like hygiene provides, to help hundreds of households impacted by the catastrophe.
“The American Purple Cross is on the bottom serving to these impacted by the devastating wildfires in California,” says Anne McKeough, Chief Growth Officer on the American Purple Cross.
“We’re so grateful for companions like Bacardi as we work collectively to offer aid and hope for communities within the wake of this heartbreaking catastrophe.”
About Bacardi Restricted
Bacardi Restricted, the world’s largest privately held worldwide spirits firm, produces, markets, and distributes spirits and wines. The Bacardi Restricted portfolio contains greater than 200 manufacturers and labels, together with BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and glowing wines, CAZADORES® 100% blue agave tequila, and different main and rising manufacturers together with WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Based greater than 162 years in the past in Santiago de Cuba, family-owned Bacardi Restricted presently employs greater than 8,000, operates manufacturing services in 11 international locations and territories, and sells its manufacturers in additional than 160 markets. Bacardi Restricted refers back to the Bacardi group of corporations, together with Bacardi Worldwide Restricted. Go to bacardilimited.com or comply with us on LinkedIn and Instagram.
